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Mass Media Primer : A Collation of Fundamentals
Authorship Description
Dr. Niti Chopra.
Bibliographical Details x, 189 p. ills. 24 cm.
Edition, Place & Publisher 1st ed. Jaipur, Book Enclave.
ISBN-10 8181524179
ISBN-13 9788181524171, 978-8181524171
Year of Publication 2017.
Price
List Price
:
US $ 55.00
Your Price
:
US $ 49.50
(With Free Regd. Airmail Deliveries)
KK Stock No. KK-135981
Mass Media Primer : A Collation of Fundamentals

"This book, a primer, carries elementary information, a collation of practical ideas on the applications aspect of Mass Media and their important dimensions. Useful to students, researchers, and others interested in the field of Journalism and Communication, the content included here would help them to arrive at a simple understanding of the core ideas. Divided into two sections, the first five chapters of Section One carry information about the main media channels, namely, Print, Audio, Visual, Traditional, and New media, Chapters six to ten in Section Two elaborate on the further scope of uses of these media in areas such as Advertising, Branding, Public Relations, Research Applications, and Media Selection. This book provides a comprehensive exposure to the immense opportunities of message and content creation in the area of Journalism and Mass Communication, and the vast possibilities of their manifestation in the educational and commercial manistream."
                                                                                   [from Blurb]

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Mass Media Primer : A Collation of Fundamentals / Dr. Niti Chopra. 1st ed. Jaipur, Book Enclave. (KK-135981)
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